{"id":844,"date":"2017-10-20T18:49:26","date_gmt":"2017-10-20T23:49:26","guid":{"rendered":"https:\/\/miscelaneoscom.com\/conoce-mas\/?p=844"},"modified":"2019-05-10T15:18:05","modified_gmt":"2019-05-10T20:18:05","slug":"vale-la-pena-seguir-campanas-email-marketing","status":"publish","type":"post","link":"https:\/\/miscelaneoscom.com\/conoce-mas\/marketing-digital\/vale-la-pena-seguir-campanas-email-marketing\/","title":{"rendered":"\u00bfPor qu\u00e9 vale la pena seguir haciendo campa\u00f1as de email marketing?"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb transparent_background=\u00bboff\u00bb allow_player_pause=\u00bboff\u00bb inner_shadow=\u00bboff\u00bb parallax=\u00bboff\u00bb parallax_method=\u00bboff\u00bb padding_mobile=\u00bboff\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb make_equal=\u00bboff\u00bb use_custom_gutter=\u00bboff\u00bb custom_padding_tablet=\u00bb50px|0|50px|0&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb prev_background_color=\u00bb#000000&#8243; next_background_color=\u00bb#000000&#8243;][et_pb_row background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb][et_pb_column type=\u00bb4_4&#8243;][et_pb_text admin_label=\u00bbT\u00edtulo Texto\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbcenter\u00bb use_border_color=\u00bboff\u00bb text_font=\u00bb|on|||\u00bb text_font_size=\u00bb20&#8243; background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb module_alignment=\u00bbcenter\u00bb _builder_version=\u00bb3.0.101&#8243;]<\/p>\n<div style=\"font-family: BebasNeue; font-size: 33px; color: #1f685c; text-align: center; line-height: 30px;\">\u00bfPor qu\u00e9 vale la pena seguir haciendo campa\u00f1as de email marketing?<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00bbrow\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb][et_pb_column type=\u00bb1_2&#8243;][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbjustified\u00bb use_border_color=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb _builder_version=\u00bb3.0.101&#8243; text_font_size_last_edited=\u00bboff|phone\u00bb text_font_size=\u00bb17px\u00bb saved_tabs=\u00bball\u00bb]<\/p>\n<p>Una campa\u00f1a de email marketing es una herramienta de ventas imprescindible para fidelizar a los consumidores; ya que el 45% de las personas usan el celular para leer sus emails de trabajo, mientras que el 63% lo utilizan para consultar su email personal.<\/p>\n<p>El punto clave para obtener un resultado efectivo con el env\u00edo masivo de estos correos es la segmentaci\u00f3n de la base de datos, as\u00ed podremos mandar mensajes directos y personalizados seg\u00fan nuestros objetivos.<\/p>\n<p>Algunas de las ventajas de implementar mailings como parte de tu estrategia de marketing digital son:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243;][et_pb_image src=\u00bbhttps:\/\/miscelaneoscom.com\/conoce-mas\/wp-content\/uploads\/2017\/05\/GIFWEB02.gif\u00bb show_in_lightbox=\u00bboff\u00bb url_new_window=\u00bboff\u00bb use_overlay=\u00bboff\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bboff\u00bb always_center_on_mobile=\u00bbon\u00bb use_border_color=\u00bboff\u00bb animation_style=\u00bbslide\u00bb animation_duration=\u00bb500ms\u00bb animation_intensity_slide=\u00bb10%\u00bb animation_direction=\u00bbright\u00bb show_bottom_space=\u00bbon\u00bb _builder_version=\u00bb3.0.101&#8243; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00bb4_4&#8243;][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbjustified\u00bb use_border_color=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb _builder_version=\u00bb3.0.101&#8243; text_font_size_last_edited=\u00bboff|phone\u00bb text_font_size=\u00bb17px\u00bb saved_tabs=\u00bball\u00bb]<\/p>\n<p>\u2022 Efectivo: Permite incluir llamados a la acci\u00f3n que incentiven la compra y as\u00ed garantizar un mayor retorno de inversi\u00f3n.<br \/>\n\u2022 Medible: Existen plataformas para automatizar el proceso de env\u00edo y que proporcionan estad\u00edsticas de impactos, clics, cancelaciones de suscripci\u00f3n, entre otros.<br \/>\n\u2022 Atractivo: Se puede configurar el formato de textos, im\u00e1genes, videos y enlaces para atraer la atenci\u00f3n de los suscriptores.<\/p>\n<p>Si deseas iniciar una campa\u00f1a de email marketing para tu empresa, escr\u00edbenos a <strong><a href=\"mailto:agencia@miscelaneos.com\">agencia@miscelaneos.com<\/a><\/strong> y realizaremos la estrategia adecuada para conectarte con tus clientes potenciales.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=\u00bb1&#8243; 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