{"id":2129,"date":"2020-10-15T14:09:56","date_gmt":"2020-10-15T19:09:56","guid":{"rendered":"https:\/\/miscelaneoscom.com\/conoce-mas\/?p=2129"},"modified":"2020-10-15T14:24:01","modified_gmt":"2020-10-15T19:24:01","slug":"monetizar-redes-sociales","status":"publish","type":"post","link":"https:\/\/miscelaneoscom.com\/conoce-mas\/marketing-digital\/monetizar-redes-sociales\/","title":{"rendered":"C\u00f3mo monetizar en redes sociales"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb transparent_background=\u00bboff\u00bb allow_player_pause=\u00bboff\u00bb inner_shadow=\u00bboff\u00bb parallax=\u00bboff\u00bb parallax_method=\u00bboff\u00bb padding_mobile=\u00bboff\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb make_equal=\u00bboff\u00bb use_custom_gutter=\u00bboff\u00bb custom_padding_tablet=\u00bb50px|0|50px|0&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb][et_pb_row background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb][et_pb_column type=\u00bb4_4&#8243;][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbcenter\u00bb use_border_color=\u00bboff\u00bb text_font=\u00bb|on|||\u00bb text_font_size=\u00bb20&#8243; background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb module_alignment=\u00bbcenter\u00bb _builder_version=\u00bb3.0.101&#8243;]<\/p>\n<div style=\"font-family: BebasNeue; font-size: 33px; color: #1f685c; text-align: center; line-height: 30px;\">\n<p><b>C\u00f3mo monetizar en redes sociales<\/b><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00bbrow\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb][et_pb_column type=\u00bb1_2&#8243;][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbjustified\u00bb use_border_color=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb _builder_version=\u00bb3.0.101&#8243; text_font_size_last_edited=\u00bboff|phone\u00bb text_font_size=\u00bb17px\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Actualmente, el uso de redes sociales es una estrategia de marketing que puede ser prometedora pero es necesario entender realmente c\u00f3mo funciona para traer buenos resultados financieros. Hay tres elementos b\u00e1sicos que se deben tomar en cuenta para\u00a0 beneficiarte del mercado digital<\/span><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li><b>Tr\u00e1fico: <span style=\"font-weight: 400;\">Tener alto tr\u00e1fico significa que tu mensaje tenga el mayor alcance posible porque entre mayor sea la percepci\u00f3n mayor ser\u00e1 el valor a generar.\u00a0<\/span><\/b><\/li>\n<li><b>Compromiso: <\/b><span style=\"font-weight: 400;\">\u00a0En conjunto con el tr\u00e1fico provocar\u00e1 que tus seguidores compren lo que vendes o recomiendas. Mucho tr\u00e1fico sin compromiso no resulta beneficioso.\u00a0<\/span><\/li>\n<li><b>Prop\u00f3sito de la marca: <span style=\"font-weight: 400;\">Es lo que necesita percibir la gente de ti para despertar el deseo de consumo; \u00e9ste se vuelve presente cuando generas valor a trav\u00e9s de contenido relevante.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Puedes utilizar m\u00e1s de una t\u00e1ctica para monetizar tu negocio siempre y cuando prestes atenci\u00f3n a cada una de ellas de manera adecuada. Si quieres beneficiarte de las redes sociales, sigue los siguientes pasos:\u00a0<\/span><\/p>\n<ol>\n<li><b><i>Dise\u00f1a una estrategia enfocada a la conversi\u00f3n final:<\/i><\/b> No publiques solo porque s\u00ed, enf\u00f3cate en llamar la atenci\u00f3n de tu p\u00fablico para guiarlo a la ventas de tu p\u00e1gina web de una manera sutil.<\/li>\n<li><i><b>Construye comunidad:<\/b> <span style=\"font-weight: 400;\">Define el perfil de tu p\u00fablico, objetivo y target para contar con una audiencia consolidada que genere ventas.<\/span><\/i><\/li>\n<li><b><i>Ofrece contenido de calidad: <\/i><\/b><span style=\"font-weight: 400;\">El contenido debe transmitir la imagen de tu empresa, debe ser lo suficientemente \u00fatil e interesante para atraer y guiar al usuario hacia la conversaci\u00f3n o venta.\u00a0\u00a0<\/span><\/li>\n<li><b><i>Ap\u00f3yate en la publicidad online: <\/i><\/b><span style=\"font-weight: 400;\">A trav\u00e9s de este tipo de publicidad puedes ofrecer campa\u00f1as enfocadas a conseguir seguidores para potenciar ventas.\u00a0<\/span><\/li>\n<li><b><i>Medici\u00f3n y an\u00e1lisis: <\/i><\/b><span style=\"font-weight: 400;\">Fija unos KPI\u2019s que respondan a los objetivos iniciales planteados. Por ejemplo: las ventas conseguidas a trav\u00e9s de las redes sociales.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Es importante tener en cuenta que las redes sociales por s\u00ed solas no son un canal de venta pero con una buena estrategia de social media marketing puede aumentar las ventas de tu negocio, \u00a1cont\u00e1ctanos para empezar a planear lo que necesitas! <\/span><span style=\"font-weight: 400;\">5555194409<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243;][et_pb_image src=\u00bbhttps:\/\/miscelaneoscom.com\/conoce-mas\/wp-content\/uploads\/2020\/10\/10-Notas_1.jpg\u00bb show_in_lightbox=\u00bboff\u00bb url_new_window=\u00bboff\u00bb use_overlay=\u00bboff\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bboff\u00bb always_center_on_mobile=\u00bbon\u00bb use_border_color=\u00bboff\u00bb animation_style=\u00bbslide\u00bb animation_duration=\u00bb500ms\u00bb animation_intensity_slide=\u00bb10%\u00bb 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[27],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo monetizar en redes sociales | Miscel&aacute;neos Comunicaci&oacute;n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miscelaneoscom.com\/conoce-mas\/marketing-digital\/monetizar-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo monetizar en redes sociales | Miscel&aacute;neos Comunicaci&oacute;n\" \/>\n<meta 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