{"id":2112,"date":"2020-07-17T15:17:49","date_gmt":"2020-07-17T20:17:49","guid":{"rendered":"https:\/\/miscelaneoscom.com\/conoce-mas\/?p=2112"},"modified":"2020-07-17T15:33:40","modified_gmt":"2020-07-17T20:33:40","slug":"campanas-story-ads","status":"publish","type":"post","link":"https:\/\/miscelaneoscom.com\/conoce-mas\/marketing-digital\/campanas-story-ads\/","title":{"rendered":"Por qu\u00e9 hacer campa\u00f1as en story ads"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb transparent_background=\u00bboff\u00bb allow_player_pause=\u00bboff\u00bb inner_shadow=\u00bboff\u00bb parallax=\u00bboff\u00bb parallax_method=\u00bboff\u00bb padding_mobile=\u00bboff\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb make_equal=\u00bboff\u00bb use_custom_gutter=\u00bboff\u00bb custom_padding_tablet=\u00bb50px|0|50px|0&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb prev_background_color=\u00bb#000000&#8243; next_background_color=\u00bb#000000&#8243;][et_pb_row background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb][et_pb_column type=\u00bb4_4&#8243;][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbcenter\u00bb use_border_color=\u00bboff\u00bb text_font=\u00bb|on|||\u00bb text_font_size=\u00bb20&#8243; background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb module_alignment=\u00bbcenter\u00bb _builder_version=\u00bb3.0.101&#8243;]<\/p>\n<div style=\"font-family: BebasNeue; font-size: 33px; color: #1f685c; text-align: center; line-height: 30px;\"><b>Por qu\u00e9 hacer campa\u00f1as en story ads<\/b><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00bbrow\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb][et_pb_column type=\u00bb1_2&#8243;][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbjustified\u00bb use_border_color=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb _builder_version=\u00bb3.0.101&#8243; text_font_size_last_edited=\u00bboff|phone\u00bb text_font_size=\u00bb17px\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Las famosas stories en Instagram dieron paso a Facebook, Messenger y WhatsApp debido a su popularidad entre las personas, tanto as\u00ed que cobraron relevancia para las empresas que vieron en \u00e9stas una nueva forma de conectar con su target. As\u00ed iniciaron los Story Ads, anuncios en formato de historias para redes sociales que de acuerdo a Facebook, tienen mayor impacto que las campa\u00f1as implementadas exclusivamente en el feed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los estudios realizados para comprobar la eficacia de los anuncios en stories se hicieron en 7 pa\u00edses, incluyendo Alemania y Reino Unido, y se midieron con tres m\u00e9tricas principales:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad recall (recuerdo de la publicidad)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand\/Campaign awareness (recuerdo de la marca o campa\u00f1a)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Top of mind awareness (marca que viene primero a la cabeza del consumidor con una palabra clave)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fue as\u00ed que despu\u00e9s de analizar 23 campa\u00f1as donde el 50% del presupuesto se fue a anuncios exclusivos para story ads; mientras que el otro 50% estaba destinado para publicaciones solo en el feed, se lleg\u00f3 a la conclusi\u00f3n de que al momento de sumar los anuncios en historias en redes sociales, hay mejores resultados en la estrategia publicitaria. Por ejemplo, en aquellas campa\u00f1as donde fusionaron anuncios en el feed y en historias, el aumento del recuerdo lleg\u00f3 a un 7%, el de marca que viene primero a la cabeza en un 36% y recuerdo de la marca en un 49%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook recomienda que para hacer Story Ads que generen un impacto en los consumidores se necesita:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La marca tiene que ser reconocida en los primeros 3 segundos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El producto o servicio promocionado tiene que destacarse r\u00e1pidamente\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El mensaje debe ser transmitido de forma sencilla<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Los story ads deben estar en formato vertical, es decir, para el celular<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Si buscas que tu empresa o negocio tenga publicidad en redes sociales pero no sabes c\u00f3mo hacerlo, \u00a1entonces cont\u00e1ctanos! <\/span><span style=\"font-weight: 400;\">55194409<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243;][et_pb_image src=\u00bbhttps:\/\/miscelaneoscom.com\/conoce-mas\/wp-content\/uploads\/2020\/07\/06-Notas_1.jpg\u00bb show_in_lightbox=\u00bboff\u00bb url_new_window=\u00bboff\u00bb use_overlay=\u00bboff\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bboff\u00bb always_center_on_mobile=\u00bbon\u00bb use_border_color=\u00bboff\u00bb animation_style=\u00bbslide\u00bb animation_duration=\u00bb500ms\u00bb animation_intensity_slide=\u00bb10%\u00bb animation_direction=\u00bbright\u00bb show_bottom_space=\u00bbon\u00bb _builder_version=\u00bb3.0.101&#8243; 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[27],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Por qu\u00e9 hacer campa\u00f1as en story ads | Miscel&aacute;neos Comunicaci&oacute;n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miscelaneoscom.com\/conoce-mas\/marketing-digital\/campanas-story-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 hacer campa\u00f1as en story ads | Miscel&aacute;neos Comunicaci&oacute;n\" \/>\n<meta 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