{"id":1902,"date":"2019-06-21T11:40:58","date_gmt":"2019-06-21T16:40:58","guid":{"rendered":"https:\/\/miscelaneoscom.com\/conoce-mas\/?p=1902"},"modified":"2019-06-21T11:40:58","modified_gmt":"2019-06-21T16:40:58","slug":"posiciona-pagina-web-seo-sem","status":"publish","type":"post","link":"https:\/\/miscelaneoscom.com\/conoce-mas\/desarrollo-webmovil\/posiciona-pagina-web-seo-sem\/","title":{"rendered":"Posiciona tu p\u00e1gina web con SEO y SEM"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb transparent_background=\u00bboff\u00bb allow_player_pause=\u00bboff\u00bb inner_shadow=\u00bboff\u00bb parallax=\u00bboff\u00bb parallax_method=\u00bboff\u00bb padding_mobile=\u00bboff\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb make_equal=\u00bboff\u00bb use_custom_gutter=\u00bboff\u00bb custom_padding_tablet=\u00bb50px|0|50px|0&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb][et_pb_row background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb][et_pb_column type=\u00bb4_4&#8243;][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbcenter\u00bb use_border_color=\u00bboff\u00bb text_font=\u00bb|on|||\u00bb text_font_size=\u00bb20&#8243; background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb module_alignment=\u00bbcenter\u00bb _builder_version=\u00bb3.0.101&#8243;]<\/p>\n<div style=\"font-family: BebasNeue; font-size: 33px; color: #1f685c; text-align: center; line-height: 30px;\"><span style=\"font-weight: 400;\">Posiciona tu p\u00e1gina web con SEO y SEM <\/span><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00bbrow\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb][et_pb_column type=\u00bb1_2&#8243;][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbjustified\u00bb use_border_color=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb _builder_version=\u00bb3.0.101&#8243; text_font_size_last_edited=\u00bboff|phone\u00bb text_font_size=\u00bb17px\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Tu p\u00e1gina web requiere de tr\u00e1fico para que tu emp<\/span><span style=\"font-weight: 400;\">resa, sus productos y servicios <\/span><span style=\"font-weight: 400;\">sean reconocidos por tus clientes. Para lograrlo, el marketing digital se apoya de dos estrategias de posicionamiento: org\u00e1nico o SEO, son los resultados que ocupan los 10 lugares de cada p\u00e1gina de Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El posicionamiento SEO se trata de un trabajo a largo plazo y se logra a trav\u00e9s de t\u00e9cnicas de optimizaci\u00f3n de palabras clave conocidas como \u2018long tail\u2019 o cola larga, m\u00e1s espec\u00edficas y con menor competencia entre ellas; el tiempo de carga r\u00e1pido, mejor experiencia de usuario y la popularidad de tu p\u00e1gina. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La gesti\u00f3n de enlaces <\/span><span style=\"font-weight: 400;\">patrocinados en los motores de b\u00fasqueda, conocido como SEM (Seach Engine Marketing). Estos resultados se clasifican como anuncios o patrocinados mediante plataformas como Google Ads, donde elegimos la estrategia que queremos seguir para visibilidad al sitio web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con esta t\u00e9cnica se empezar\u00e1 a recibir usuarios que visiten la web a corto plazo y es posible aparecer en las primeras p\u00e1ginas de los buscadores a trav\u00e9s de palabras clave. Las campa\u00f1as de SEM no sustituyen al SEO, ambas se complementan y ayudan a una mejor estrategia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tu negocio puede estar en internet, \u00a1cont\u00e1ctanos para lograrlo!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243;][et_pb_image src=\u00bbhttps:\/\/miscelaneoscom.com\/conoce-mas\/wp-content\/uploads\/2019\/06\/06-Notas_2.jpg\u00bb show_in_lightbox=\u00bboff\u00bb url_new_window=\u00bboff\u00bb use_overlay=\u00bboff\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bboff\u00bb always_center_on_mobile=\u00bbon\u00bb use_border_color=\u00bboff\u00bb animation_style=\u00bbslide\u00bb animation_duration=\u00bb500ms\u00bb animation_intensity_slide=\u00bb10%\u00bb animation_direction=\u00bbright\u00bb show_bottom_space=\u00bbon\u00bb _builder_version=\u00bb3.0.101&#8243; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section 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