{"id":1377,"date":"2018-07-31T19:57:31","date_gmt":"2018-08-01T00:57:31","guid":{"rendered":"https:\/\/miscelaneoscom.com\/conoce-mas\/?p=1377"},"modified":"2019-05-13T10:48:32","modified_gmt":"2019-05-13T15:48:32","slug":"funcionan-los-influencers","status":"publish","type":"post","link":"https:\/\/miscelaneoscom.com\/conoce-mas\/marketing-digital\/funcionan-los-influencers\/","title":{"rendered":"C\u00f3mo funcionan los influencers"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb transparent_background=\u00bboff\u00bb allow_player_pause=\u00bboff\u00bb inner_shadow=\u00bboff\u00bb parallax=\u00bboff\u00bb parallax_method=\u00bboff\u00bb padding_mobile=\u00bboff\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb make_equal=\u00bboff\u00bb use_custom_gutter=\u00bboff\u00bb custom_padding_tablet=\u00bb50px|0|50px|0&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb prev_background_color=\u00bb#000000&#8243; next_background_color=\u00bb#000000&#8243;][et_pb_row][et_pb_column type=\u00bb4_4&#8243;][et_pb_text admin_label=\u00bbT\u00edtulo Texto\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbcenter\u00bb use_border_color=\u00bboff\u00bb text_font=\u00bb|on|||\u00bb text_font_size=\u00bb20&#8243; _builder_version=\u00bb3.0.101&#8243;]<\/p>\n<div style=\"font-family: BebasNeue; font-size: 33px; color: #1f685c; text-align: center; line-height: 30px;\">C\u00f3mo funcionan los influencers<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00bb1_2&#8243;][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbjustified\u00bb use_border_color=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb _builder_version=\u00bb3.0.101&#8243; text_font_size_last_edited=\u00bboff|phone\u00bb text_font_size=\u00bb17px\u00bb saved_tabs=\u00bball\u00bb]<\/p>\n<p>Seguramente habr\u00e1s notado que los influencers est\u00e1n invadiendo las campa\u00f1as de marketing digital, pero \u00bfqui\u00e9nes son ellos? Son personas con credibilidad sobre un tema en el que est\u00e1n especializados y debido a la audiencia que los sigue en redes sociales pueden convertirse en embajadores de tu marca.<\/p>\n<p>Para elegir al influencer adecuado para tu negocio, debes contemplar las reacciones que generan sus opiniones y la confianza que le brindan sus seguidores para tomar decisiones de compra.<\/p>\n<p>El contacto se realiza directamente con ellos y el pago se determinar\u00e1 de acuerdo con el objetivo de la campa\u00f1a publicitaria, los mensajes que har\u00e1 el influencer en sus redes sociales, la participaci\u00f3n en determinados eventos, los d\u00edas de publicaci\u00f3n y los resultados obtenidos.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243;][et_pb_image src=\u00bbhttps:\/\/miscelaneoscom.com\/conoce-mas\/wp-content\/uploads\/2018\/07\/IMG-20180731-WA0001.jpg\u00bb show_in_lightbox=\u00bboff\u00bb url_new_window=\u00bboff\u00bb use_overlay=\u00bboff\u00bb align=\u00bbcenter\u00bb force_fullwidth=\u00bboff\u00bb always_center_on_mobile=\u00bbon\u00bb use_border_color=\u00bboff\u00bb _builder_version=\u00bb3.0.101&#8243; show_bottom_space=\u00bbon\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00bb4_4&#8243;][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbjustified\u00bb use_border_color=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb _builder_version=\u00bb3.0.101&#8243; text_font_size_last_edited=\u00bboff|phone\u00bb text_font_size=\u00bb17px\u00bb saved_tabs=\u00bball\u00bb]<\/p>\n<p>Contratar a un influencer es una opci\u00f3n que te puede conseguir mayor visibilidad en internet y que sus seguidores puedan convertirse en tus clientes. Si tienes duda de c\u00f3mo pueden beneficiar a tu marca, \u00a1cont\u00e1ctanos!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=\u00bb1&#8243; admin_label=\u00bbsection\u00bb transparent_background=\u00bboff\u00bb allow_player_pause=\u00bboff\u00bb inner_shadow=\u00bboff\u00bb parallax=\u00bboff\u00bb parallax_method=\u00bboff\u00bb padding_mobile=\u00bboff\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb make_equal=\u00bboff\u00bb use_custom_gutter=\u00bboff\u00bb custom_padding_tablet=\u00bb50px|0|50px|0&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb prev_background_color=\u00bb#000000&#8243; next_background_color=\u00bb#000000&#8243;][et_pb_row][et_pb_column type=\u00bb4_4&#8243;][et_pb_text admin_label=\u00bbT\u00edtulo Texto\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbcenter\u00bb use_border_color=\u00bboff\u00bb text_font=\u00bb|on|||\u00bb text_font_size=\u00bb20&#8243; _builder_version=\u00bb3.0.101&#8243;] C\u00f3mo funcionan los influencers [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00bb1_2&#8243;][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbjustified\u00bb use_border_color=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb _builder_version=\u00bb3.0.101&#8243; text_font_size_last_edited=\u00bboff|phone\u00bb text_font_size=\u00bb17px\u00bb saved_tabs=\u00bball\u00bb] Seguramente habr\u00e1s notado que los influencers est\u00e1n invadiendo las campa\u00f1as de marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1379,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[27],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo funcionan los influencers | Miscel&aacute;neos Comunicaci&oacute;n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miscelaneoscom.com\/conoce-mas\/marketing-digital\/funcionan-los-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo funcionan los influencers | Miscel&aacute;neos Comunicaci&oacute;n\" \/>\n<meta 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